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← Birla Opus projects2026 / Painter engagement

Colour Stars Loyalty

Reward-led communication for annual and fast-track Colour Stars programmes, designed to make value and action immediately clear.

Created atAditya Birla Opus ↗
Colour Stars contractor benefits pageColour Stars annual rewards pageColour Stars loyalty brochure cover
09Full 13-page brochure
Year2026
ClientBirla Opus Paints
ScopeLoyalty campaign · Reward communication · WhatsApp assets
DisciplineCampaign · Painter engagement
01 / The problem

Problem-solving case study

What needed to change

Design was not the starting point.
The problem was.

Each creative had to combine eligibility, reward, urgency and app action while remaining legible in compact mobile formats.

02 / Responsibility
What I owned

My role in solving it.

I created and adapted campaign communication across annual, fast-track and bonus-point touchpoints inside the Birla Opus brand system.

01Loyalty campaign
02Reward communication
03WhatsApp assets
03 / Key decisions

The thinking behind
the solution.

Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.

01Diagnose

Reduce every message to eligibility, reward, deadline and action

02Define

Give the reward value first priority without losing programme rules

03Design

Build one hierarchy that could flex across annual, fast-track and bonus communication

04Deliver

Check every composition at mobile and WhatsApp viewing size before release

04 / The solution

Built as a system,
not a one-off.

The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.

01Thirteen-page loyalty brochure
02Reward hierarchy system
03Fast-track campaign communication
04WhatsApp-ready programme assets
05 / The result

What the solution achieved

A clearer loyalty story that made programme value, eligibility and the next action easier to understand across a complete thirteen-page journey.
06 / Evidence

See the system
in use.

The complete brochure shows how reward information, hierarchy and action were held together from the opening page to the close.

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