Move beyond familiar bodybuilding clichés toward everyday performance
Aman Shah← La Renon projects2022–23 / Performance social system
Whey91 Campaign System
A vibrant protein-snacking identity carried across launch campaigns, performance creatives, product education, booklet design and motion.
Created atLa Renon Health Care ↗
19Whey91Year2022–23
ClientWhey91
ScopeCreative direction · Product storytelling · Editorial · Motion
DisciplineCampaign · Performance social system
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
The work needed to feel powerful without disappearing into familiar fitness-brand clichés.
What I owned
My role in solving it.
I built the graphic language, directed product storytelling and designed campaign, editorial and motion assets around performance and everyday nutrition.
01Creative direction
02Product storytelling
03Editorial
04Motion
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Use orange and black as the anchor while allowing flavours to lead
Connect product benefit, taste and usage moment in each story
Carry the same visual energy through launch, booklet, social and motion formats
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Product launch campaign
02Performance social system
03Six-spread product booklet
04E-commerce motion assets
05 / The result
What the solution achieved
A distinctive campaign system that made the product feel energetic, flavour-led and useful beyond the conventional gym audience.
06 / EvidenceSee the system
See the system
in use.
Selected booklet, campaign and motion outputs show how the same visual logic adapted across long-form and fast-moving formats.
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