Separate the clinical proof from the consumer-facing hook
Aman Shah← La Renon projects2022–23 / Dental brand system
Dente91 Brand System
A multi-product dental-care brand system spanning Dente91 She, Anti-Stain Expert, Coolmint and Coffee Mint across social, e-commerce and motion.
Created atLa Renon Health Care ↗
Year2022–23
ClientDente91
ScopeCreative direction · Identity · Social & performance · Motion
DisciplineBrand · Dental brand system
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
Clinical credibility needed to coexist with a warm, consumer-friendly social presence.
What I owned
My role in solving it.
I led the creative direction and translated the product architecture into repeatable campaigns, product stories, social systems and short-form motion.
01Creative direction
02Identity
03Social & performance
04Motion
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Give each product a distinct colour and benefit world within one master brand
Build modular compositions for social, e-commerce and motion
Balance education, product visibility and everyday relevance in every format
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Multi-product visual architecture
02Social and performance system
03E-commerce product stories
04Short-form product motion
05 / The result
What the solution achieved
A warmer and more flexible brand system that kept Dente91 clinically credible while making each product easier to recognise and communicate.
06 / EvidenceSee the system
See the system
in use.
Selected outputs show how the solution moved from design logic into practical, production-ready communication.
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